Guides
What your website depends on, who decides and who keeps things running, what digital really costs: guides written for small and medium-sized organisations in Europe that serve customers in more than one language and country, tourism businesses and public bodies first, each one tied to a situation and an offer. A guide that rests on one country's rules, French ones so far, names the texts it relies on.
-
What Polytechnique's digital business course does not say
École polytechnique offers a course on Coursera, Digital business, on platforms: the businesses that connect two groups and hold the passage between them, as Booking does between the traveller and the host. Its readings date from 2013 to 2016. Since then, a new passage has opened between the visitor and your website: machines read your pages and answer the visitor, so that the answer often comes without a visit. For a tourist office, a local authority or a service SME, dealing with it still needs no budget: count bookings instead of visits, keep each piece of information in one place, keep your data in your own hands.
-
Destination d'Excellence label: the sobriety test of your website, what it measures and where to start
The Destination d'Excellence label asks tourist offices for an attestation from their supplier on the website's digital sobriety, that is, on how few resources it consumes (criterion 138). A note from Atout France adds that the home page can be tested on a public tool, ecoindex.fr, and reads the resulting letter, from A to G, on four levels. This letter ranks the page against the other pages measured, from three quantities recorded as the page loads: it does not measure the effort put into the website. What is up to you: run this measurement before the assessment, date it, and send no attestation without it.